amika: Soulfood Nourishing Mask

Disclaimer: The product mentioned in this post is bought with my money. I am not affiliated with the company nor getting paid to advertise the product. This post is written with my honest opinion.

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In May 2019, I took advantage of the Sephora sale.

Here are the products I purchased. I already reviewed Huda Beauty Power Bullet Matte Lipstick in Interview (bottom left). For this post, I will review the hair product from amika: on the bottom right.

Product Review: amika: Soulfood Nourishing Mask

Where to purchase: Sephora and online at loveamika.com
Price: $28 for 250 mL/ 8 fl oz

Made in Israel

Description from the package: Gratify your hair with rich, high-potency nourishment that hydrates and softens to the core.
Ingredients:
Water/Eau/Aqua, Cetyl Alcohol, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Behentrimonium Chloride*, Dimethicone, Propylene Glycol, Hippophae Rhamnoides(Sea Buckthorn/Argousier) Seed Oil, Phenoxyethanol, Cetrimonium Chloride*, Isopropyl Alcohol, Fragrance/Parfum, Ascorbic Acid, Citric Acid, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde *antistatic agent/agent antistatique
Thoughts: I first heard about this product online. I cannot remember where, but it was an article about how amazing this product is. I thought it wouldn't hurt to try.

Here's a closer look inside.

Here's a swatch of the product on my hand.

Now for my overall opinion... First of all, there's a slight scent while using. It's so light that I cannot distinguish the smell. All I remember is that I enjoyed it and got used to it as time went on. I couldn't recall the scent after awhile. I just sniffed the product and it has a mixture of scents. It's fruity, I can smell coconut but it's really light, and it has a floral vibe to it. It's different but nice. Secondly, I really like the packaging. The design and colors are pretty. With that said, it's well-made and sturdy. It's made out of thick plastic. The top is also sturdy. I can feel a tight seal when I open and close the top. I cannot see it open or break unless you are rough with the packaging. For this reason, it's travel-friendly. It's easy to throw in your bag. It's also easy to hold with one hand. Third, the consistency is creamy and medium. It's not too thick that it's hard to rub into the hair. It's also not too thin that it runs while applying into the hair. It's a good consistency. With that said, it's easy to use. After I rinse the shampoo out of my hair, I squeeze the water as much as possible. Once my hair isn't dripping, I would dig into the tub and grab some product. I apply at the ends first. I need the most hydration there. Then I grab some more product and apply from root to tips. The thing I found interesting is how long they want you to put the product in your hair. The direction says 5-7 minutes. I'm used to 10 minutes max. I can understand five but seven seems like an odd number. Since I have dry hair, I try to apply the product at maximum time. For this reason, I apply for 7 minutes. Even though it's an odd number, I rather leave it for seven over ten. I'm impatient and cannot wait in the shower for 10 minutes. Seven seems doable. Before I tell you the difference before and after using this product, let me tell you a little about my hair. I have normal, straight hair. The past couple of years I would bleach my hair to get a lighter hair color. I would go to the salon every 6 months. Bleaching is damaging to the hair, and my hair type is a perfect example of that. The day I bleach my hair at the salon it looks amazing. They use a lot of products to make the hair look as best as possible. The first wash and after, my hair does not look like how it's done at the salon. My hair is crispy especially at the ends. It's not smooth when I run my fingers through it. It's worst right after I shampoo. I can barely run my fingers. After masking with this particular product, I can run my fingers through my hair with no problem. It softens and makes it easy to comb. I only mask once a week. You can mask daily but I don't even shower everyday. I shower every other day. I was told at a young age by my uncle who is a doctor. He told me it isn't good for the skin and hair if you wash in daily basis. Since then I would shower every other day. Plus I have so many hair products. I try to use as much as possible throughout the week. For this reason and knowing it takes some time to mask, I only do it once a week. With that said, my hair absorbs this product like no other. It's hydrating and my hair looks healthy. It's good for all hair types, but I recommend for people who have dry hair. Lastly, it lasts for a day or two. After a day, my hair becomes less hydrated. I can see the ends getting crispier as I run my fingers through it. I'm glad I got this product. From all the hair masks I have tried, I have to say this is the best I've tried so far. I can see why there are a lot of good reviews!

Pros:
* Slight scent while using.
* Pretty packaging.
* Well-made and sturdy packaging.
* Sturdy top; can feel a tight seal when you open and close the top.
* Travel-friendly.
* Easy to hold with one hand.
* Creamy and medium consistency.
* Easy to use.
* Leave in hair for 5-7 minutes.
* Easy to run fingers and comb through the hair.
* Softens the hair.
* Can mask in daily basis.
* Absorbs easily.
* Hydrating.
* Looks healthy.
* Great for dry hair.
* Lasts for a day or two.

Cons:
* Costly.

Would repurchase: Yes.
Rating:  4/5 Tobey's Paws

Disclaimer: The product mentioned in this post is bought with my money. I am not affiliated with the company nor getting paid to advertise the product. This post is written with my honest opinion.