Wednesday, February 8, 2017

Vince Camuto Introduces Ciao Women's Fragrance

Disclaimer: Press Release

New York, NY: Leading lifestyle brand Vince Camuto has announced the launch of its latest women's fragrance, Ciao, debuting in January 2017.

Romantic, flirty and fearless , the woman who wears Ciao greets-and embraces-the world with a free spirit and fresh, positive attitude.

Ciao's scent story opens with tangy Italian Mandarin and Pink Grapefruit, grounded by Wild Strawberry and shimmering Blackberry. A floral heart unfurls with a bouquet of Rose, Peony, soft Muguet, Italian Honeysuckle, Pink Jasmine and Passionflower. Base notes of Glowing Amber, Cashmeran, Amaro Liquor, Sandalwood and Indonesian Patchouli create a smoldering finish.

"Ciao is a statement of dynamism and individuality," says Louise Camuto, Chief Creative Officer of Camuto Group. "The fragrance suits the woman who possesses a profound, worldly style, defined by a sophistication and vitality that speaks to the very heart and heritage of the Vince Camuto brand."

The fruity-floral-oriental fragrance was created by Nicole Mancini, Senior Perfumer at Givaudan.

"When creating the fragrance for Ciao Vince Camuto, I was instantly inspired by the beauty and unforgettable charm that defines Italian women," say Mancini. "I wanted to create a signature scent for the girl who has a true 'dolce vita' spirit. The fragrance was brought to life with a colorful, bright, vivacious, fruity floral signature that captures this woman's contagious, flirty energy. Ciao elicits a sense of fun and freedom, a wink to her pure enjoyment of life."

The Ciao Vince Camuto bottle and packaging harmoniously reflect the Vince Camuto signature fragrance collection design. The scent is decanted in a clear glass bottle, enhanced with a light wash of fuchsia at the base. The multifaceted rosy flacon refracts light, making the bottle appear to glow from the inside out. Sealed with a champagne gold cap and pink bow, the bottle is embellished with the collection's signature Crest medallion.

Eau de Parfum 3.4 oz spray $85
Eau de Parfum 0.2 oz rollerball $22

Vince Camuto is a lifestyle concept started by footwear legend Vince Camuto. The trend-driven brand is built upon the principles of quality, innovation and style, catering to modern women and men who seek versatile products that work day to night, weekday to weekend. Collections are hallmarked by modern fit, fashion-focused detailing and accessibility. Vince Camuto Collections' pricing, value and esthetic are unparalleled in today's retail landscape. Product spans over 35 categories including footwear, sportswear, dresses, handbags, jewelry, swimwear, fragrance and menswear. Vince Camuto is available at and in more than 2,000 points of distribution globally.

Parlux Fragrances LTD, a leading global beauty company since 1987, designs, manufactures, markets and distributes prestige fragrances and related products. It holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, JAY Z, Kenneth Cole, and Tommy Bahama among others.

Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

Disclaimer: Press Release

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