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I was fortunate to receive some products from it Cosmetics.
I took this picture from my Instagram. I already reviewed it Brushes for ULTA Your Beautiful Basics Airbrush 101 (left) and it Cosmetics Bye Bye Pores Blush in Je Ne Sais Quoi (top right). For this post, I will review the lip treatment on the bottom right.
Product Review: it Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment in Rose
Where to purchase: ULTA and online at ulta.com and itcosmetics.com
Price: $24 for 0.11 oz/ 3.4 g
Made in USA
Description from the website: Developed with plastic surgeons, this innovative, lip-reviving, color-infused treatment is clinically shown to awaken your lips with intense hydration and your perfect flush of pink! While essential butters and oils, hyaluronic filling spheres and antioxidants smooth the look of lip lines and lock in moisture for your most supple, pillowy-soft results, the proprietary Vitality Lip Flush Technology™ reacts with the warmth of your lips to create a beautiful pop of color that lasts all day.
Clinically shown results!
100% saw a clinically measured increase in hydration*
98% saw softer, smoother lips instantly*
96% said dull, dry lips felt repaired*
90% saw a natural-looking pink flush restored to lips*
* Results observed in a clinical study.
Ingredients:
POLYBUTENE, HYDROGENATED POLYISOBUTENE, OCTYLDODECANOL, CERA ALBA/BEESWAX/CIRE D'ABEILLE, OZOKERITE, TRIHYDROXYSTEARIN, POLYETHYLENE, RICINUS COMMUNIS (CASTOR) SEED OIL, ETHYLHEXYL PALMITATE, TRIBEHENIN, SORBITAN ISOSTEARATE, PALMITOYL TRIPEPTIDE-1, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, ASCORBYL PALMITATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, PRUNUS DOMESTICA SEED OIL, PRUNUS CERASUS (BITTER CHERRY) OIL, ARGANIA SPINOSA KERNEL OIL, VITIS VINIFERA (GRAPE) SEED EXTRACT, PUNICA GRANATUM EXTRACT, CAMELLIA OLEIFERA LEAF EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, SILICA DIMETHYL SILYATE, BUTYLENE GLYCOL, HYALURONIC ACID, CITRIC ACID, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL. [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499), RED LAKE 7 (CI 15850), RED 27 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), RED 30 LAKE (CI 73360)].
Thoughts: When I received this product, I was excited to try it! I need hydrating lip treatments in my life.
Here's a closer look at the lip treatment. It has their logo on the product.
Here's a closer look at the color. It even has Je Ne Sais Quoi Rose on the side of the packaging.
Here's a swatch of the lip treatment on my hand. It has a slight tint.
Here's how it looks on me. I have naturally light pink lips but it's my lips but better (MLBB).
Here's an overall look. I have Too Faced Sweet Peach Eye Shadow Palette on the eyes.
Now for my overall opinion... First of all, there's a slight scent while applying. It becomes more noticeable after couple of seconds and disappears as quick as it appears. I just sniffed the product and there's a scent. To be honest, it doesn't smell like rose to me. It smells more vanilla. The interesting thing is when I apply it, it smells like vanilla. Couple of seconds later I smell rose. Then the scent disappears. It's pretty interesting I must say! Secondly, the packaging is so adorable. I love it! It's simple, made out of metallic, and the color is gorgeous. It's a metallic pink/rose. I'm usually not a pink person but I actually like the color. It's not out there. It's sturdy and well-made. I don't see any finger marks and stains. Not only that, the top is sturdy. It has a magnetic closure. I might sound like a child but it's fun opening/closing the top. I hear a click and there's magnetism from the top to the bottom. I cannot see it open unless you open it manually. Also, I cannot see it break unless you are rough with the packaging. For that reason, it's travel-friendly. Third, the consistency is buttery and soft. It just glides on and does not tug on the lips. It leaves a nice, smooth, slightly glossy layer. It's not sticky and greasy. Honestly, it feels like a lot of lip balms. With that said, it doesn't fall in-between the fine and deep lines. It covers on top of the lips. Fourth, the color is very light or at least it is on me. I have naturally light pink lips. Most color turns slightly pink to pink depending on the color of the lip product. The color turns brighter on me compared to most people. My friend and I both used the same color lip gloss (she gifted me one). It looked natural on her, whereas, it was brighter on me. Hopefully, you have an idea the pigmentation of my lip. With that said, this did turn my lip rosy but on the natural side. It's my lips but better type of pigmentation. It'll look good on all skin tones, as well as, it's great all year round. Lastly, the main purpose of this product isn't for the color. It's not a lipstick or lip gloss. It's a lip treatment with a slight tint of color. With that said, it's hydrating. I wore it all day to see if my lips improved and it did. I have slightly dry lips during this season. No matter what, I need to moisturize all day long everyday of the year. Throughout the day, I noticed less dry patches and youthful looking lips. It's extremely comfortable and I did not see any white residue in the center of the lips. I highly recommend this product to everyone from young to mature lips.
Pros:
* Slight scent while applying.
* Adorable packaging.
* Simple, made out of metallic packaging.
* Gorgeous metallic pink/rose packaging.
* Sturdy and well-made.
* No marks and stains on the packaging.
* Sturdy, magnetic top.
* Travel-friendly.
* Creamy, buttery soft consistency.
* Glides on.
* Does not tug on the lips.
* Slightly glossy layer.
* Not sticky.
* Not greasy.
* Doesn't fall in-between the fine/deep lines.
* My lips but better pigmentation; slightly rosy.
* Great for all skin tones.
* Good all year round.
* Hydrating.
* Lips improved with usage.
* Less noticeable dry patches.
* Improved and made the lips look more youthful.
* Comfortable.
* Great for all ages.
* Essential butters and oils.
* Antioxidants.
* Paraben-free.
* Cruelty-free.
Cons:
* Hard to find in stores; it's not at my ULTA.
Would repurchase: Yes.
Rating: 5/5 Tobey's Paws
Other it Cosmetics products reviewed/swatch:
Brushes
Disclaimer: The product mentioned in this post is given to me. I am not affiliated with the company nor getting paid to advertise the product. This post is written with my honest opinion.
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