Thursday, October 17, 2013

iFabbo San Francisco Conference 2013

Disclaimer: The products mentioned in this post are given to me, I attended a conference. I am not affiliated with the companies nor getting paid to advertise the products. This post is written with my honest opinion.

This past weekend, Saturday to be exact, iFabbo had their first San Francisco Conference (second overall, they had their first in UK). Beautzy and I drove up Friday to attend the conference. Here's my recap of the day.
After we registered and entered the building, the photographer took pictures of us. This is my picture of the background. It's not the best, and I need to practice taking pictures at events/conferences. Anyways, here are the main sponsors for the conference; Becca Cosmetics,, Prai Beauty, dermalogica, beautisol (one of the co-founders of iFabbo brand), and Lotus Premium Denim.
Before the panels, the co-founders opened up with the "Welcome/Opening Remarks." The co-founders of iFabbo are Sinead Norenius (on the right and founder of beautisol) and Tonia Korakis (on the left).
Then we went straight into the "PR Panel." I found this encouraging especially as a blogger. My years of being a beauty blogger, I noticed there are so many bloggers into number of followers and number of views (can be both or either). With that said, I get discouraged when I hear bloggers talk about those numbers. Thankfully, the PR Panel assured us they know the difference between a blogger who wants to increase number versus someone with a true voice. I am thankful to be able to hear their side of this blogging industry.
The next was the "Social Media Panel." As a blogger, you need to connect with other social media sites like Facebook, Instagram, Pinterest, Google+, and so on. It's great to have two representatives from Facebook and Google+. Unfortunately for myself when they talked about features from the sites, I got confused. I kind of wished they would have showed the features through either a video or projecting through the background. That's just a suggestion for the next conference.
The "Photography/Videography Panel"... oh mi goodness I need to invest in getting the new Photoshop! Serge Jespers (far right) demoed the new Photoshop. You can move objects including people from one area of the picture to another area. If you don't even want the object in the picture, you can take it out. The best part when you move the object, Photoshop will fill the background instead of leaving it clear/white.
Then we had lunch (I should have taken the picture before chowing down) and "Fireside Chat" with Becca Cosmetics. They demoed their The Perfecting One Brush. You can do the whole face with that one brush. It's amazing and I cannot wait to play around with it!
Then we went into the "Legal Zone Panel." This was my favorite panel, because I learned the most! In all honesty, I was kind of scared going into the panel. From my experiences, the attorneys speak their own language. These lawyers are clear and straight forward. They distinguish the difference between trademarks (example: Ahleessa 4 Realz) and copyrights (example: the content in this post). They also told us the rules of FTC. For example if you take a picture from a website and still credit the picture, it's against the law since you do not have permission from the company. You can only post pictures if you get permission from the website. There's more and I highly recommend purchasing the recap of the conference.

I just realized I did not take a picture of the "Monetization Panel." My bad! Basically, you can use other sites to monetize your blog like Disqus (by the way it's pronounced "dis-cuss"), Luvocracy, Viglink, and so on.
Then we had "Cupcakes and Lemonade Break" sponsored by Luvocracy. The cupcakes were amazing!
The last panel was "The Future of Fashion and Beauty." How it's growing on the internet with so many shops like HSN, Shopstyle,, and so on.
It ended with the keynote speaker Jacqueline Wales. This amazing woman has gone through a lot in her life and came with "The Fearless Factor." "Individuals develop the self-confidence to overcome limitations in beliefs, behaviors, and actions. so they can create the lives they want to live to the fullest."

In between the panels, they gave us 10 minutes to visit the sponsors. I had to go couple of times.
The first one I visited was by one of the co-founders of iFabbo, beautisol. I was lucky enough to talk with her mother. She's such an adorable lady and love her accent! We received one of the products in our goody bag. I will have a review up in the future.

The next one I visited was Again, I forgot to take a picture of the booth. It's an online website where they sell cute outfits. I cannot wait to purchase future outfits from the website!
Then I went to Becca Cosmetics. Unfortunately, it was hard taking pictures. It was extremely crowded and hard to get through.
Here's another picture from Becca Cosmetics. I got to talk with the guy from the brand. He was extremely friendly and explained to me the different samples they had. I cannot wait to test them out!
Unfortunately, I did not talk with the lady from Lotus Premium Denim. She was busy talking with another person.
I got to talk to a sweet lady about their brand Prai. The products sound amazing and I cannot wait to test these babies out!
Lastly, the last booth was dermalogica. I've always heard of this brand and they did Speed Mapping to analyze our skin. The expert pinpointed my skin so well!
Here's another picture from dermalogica.
Here are the samples/full size products I received from the sponsors.
Not only that, we also received a swag bag. It's was so heavy my bag ripped while walking back to the car. Here's what was inside the bag. I will eventually review the products in a future post. Just be patient, I am slow but I will eventually review the products.

In conclusion of the iFabbo San Francisco Conference, I came back with knowledge and goodies but what really touched me wasn't that. It was the community. Knowing that I'm coming from southern California, I thought I would be distant. iFabbo gave me a sense of community that I will never forget. This was an amazing event and I'm so thankful I was part of it!!!

Disclaimer: The products mentioned in this post are given to me, I attended a conference. I am not affiliated with the companies nor getting paid to advertise the products. This post is written with my honest opinion.


Sachi said...

This looks like an amazing conference! If its in SF again next year I must go! Thanks for the recap

Linda said...

Great recap of the conference!

Karen Law said...

Awww that's amazing you got to be part of the iFabbo SF Conference :) Sounds like a great opportunity to network with others in the community while learning a wealth of information. And wow, you got a great goodie bag for attending - I'm looking forward to reading your reviews.

Ahleessa said...

It was an amazing conference and I highly recommend people attend the future ones! From what they said, the founders, it sounds like there will be future conferences but no clue where. You're very welcome! :)

Ahleessa said...

Thanks! I'm so glad we went. :)

Ahleessa said...

The community was amazing! Now I understand the expression people are nicer up north, it's very true. I too cannot wait to review the products I received. :)

Karen Law said...

Awww I'm glad you find us friendlier here up north :) But I find Americans can be super friendly too! Actually....I find most American guys I meet are more gentlemen than the ones I meet in Toronto but shhhh that's a different story LOL

Ahleessa said...

I think it depends on where you visit. I think LA people are less friendlier than let's say San Francisco. The sad thing is I'm from LA... hehe~ :X Now I'm curious what's the difference between Canadian vs. American guys... lol~ :P

Related Posts Plugin for WordPress, Blogger...