Realtor.com Behind The Scene Campaign

Disclaimer: Press Release

Realtor.com®, a leader in online real estate information and services, this week (my bad last week) kicks off the biggest and boldest marketing initiative in its 20-year history with a national ad campaign that positions the brand as the best - and most accurate - web and mobile resource for buyers, sellers and renters of properties in the U.S.

The new campaign is anchored by TV commercials and web videos featuring Elizabeth Banks, the Emmy-nominated actress, producer and director who is among Hollywood's most sought after and versatile performers. Ms. Banks' directorial debut - the musical comedy Pitch Perfect 2 - opened nationally in theaters on May 15. Later this year, she will reprise her role as District 12 escort Effie Trinket in The Hunger Games: Mockingjay - Part 2, the next installment of the global blockbuster Hunger Games franchise.

Ms. Banks' realtor.com campaign unfolds against the backdrop of a market seismically altered by the recent acquisition of realtor.com®'s operating company by media giant News Corp and the merger of competitors Zillow and Trulia. At stake are online home listings and homes-for-sale ads exceeding $9 billion annually.

In the new realtor.com® campaign - themed "real estate in real time" - Ms. Banks displays all of her characteristic charm, humor, glamour and sass in demonstrating how the brand's website and mobile apps help people find their dream homes.

The campaign was directed by Fred Savage, the Emmy- and Golden Globe-nominated actor, director and producer best known for his role as Kevin Arnold in the American TV series The Wonder Years. Mr. Savage's directorial credits include popular commercials for Farmers Insurance and the California Milk Board.

Elizabeth Banks for realtor.com - Why realtor.com?


Fred Savage for realtor.com - Why does Elizabeth Banks work so well?


Behind the Scenes: Realtor.com - On set with Elizabeth Banks and Fred Savage

You can check out the rest of behind the scenes on YouTube.

Disclaimer: Press Release