Benefit They're Real! Mascara

Disclaimer: The product mentioned in this post is given to me. I am not affiliated with the company nor getting paid to advertise the product. This post is written with my honest opinion.

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Sephora birthday gift this year, 2013, was a Benefit sample kit.

It came with a sample of They're Real! Mascara and What's Up! Highlighter. I'm a huge fan of receiving samples, not a one usage package, because you get to test out a product to see if you like it or not. It also shows the company believe in their own products that they can advertise. Now for my review...

Product Review: Benefit They're Real! Mascara

Where to purchase: Sephora, ULTA, Benefit counters and benefitcosmetics.com
Price: $23 for 8.5 g/ 0.3 oz (mine is a sample 3.0 g/0.1 oz)

Made in USA

Description from the website: They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94 % saw visible lift*
100% saw long-wearing results*
* Results observed in a consumer panel survey
Ingredients:

Thoughts: Even though it's a well-known mascara, I did not hear much about this product. For that reason, I had no expectations. I sometimes think it's the best way if the product ends up being good.

Here's a better look at the brush. The center is thicker to wiggle at the base, and the tip gets thinner to thicken and separate the lashes to give a fuller look.

Here's how the mascara looks on me:

It actually kept my lashes curled. That's a huge plus for a non-waterproof mascara!

I don't know if you can tell but it actually thicken my lashes.

Now for my overall opinion... My experience with non-waterproof mascaras are either a hit or a miss. Most of them weigh my straight, thick lashes. I wasn't blessed with curl lashes. For that reason, I have to curl my lashes and apply waterproof. Once in awhile, I'll be blessed with a non-waterproof mascara that can hold my lashes and this was one of them! Not only did it hold my lashes, it also thicken them to make them look fuller. My eyes looked really nice especially with makeup. If you touch your eyes or your lashes touch your skin, then I wouldn't recommend this. I can see smudging. In all honesty, it'll probably be less than a lot of moist/wet non-waterproof mascaras. This mascara isn't on the dry side, but it definitely wasn't wet. I personally think it was perfect consistently.

Pros:
* Benefit; a brand I trust.
* The consistency isn't too wet/moist.
* Wand has thick to thinner tip; easy to wiggle and lift your lashes.
* It hold curls even on thick lashes.
* Give a fuller lashes.
* Little to non-smudging.

Cons:
* Expensive for 3 month usage.

Would repurchase: Yes.
Rating:  4.5/5 Tobey's Paws

Disclaimer: The product mentioned in this post is given to me. I am not affiliated with the company nor getting paid to advertise the product. This post is written with my honest opinion.